Football's week · basketball's game · your league's coverage
Start a league. Get a beat writer.
One lineup a week, nine players, a $60,000 cap — and a main feed that covers your league like it matters. Your names in the headlines. Your rivalries tracked. Your bad picks, lovingly documented.
Free during the beta · invite your friends with one link
Killy DOMINATES Week 4, beating out Michael and Jack ■Can Someone Please Stop Killy? ■Jack edges ME out for 1st place — foreshadowing of things to come? ■Liam's first Hoop'd win comes in the highest-scoring week yet ■The Scoot Trap claims its victims ■Has Jack become the Mahomes of Hoop'd? ■Hoop'd I Did It Again ■The Art of Balance: hogmorsalad takes two straight ■Second Half-Liam strikes again ■#BeatJack ■Killy DOMINATES Week 4, beating out Michael and Jack ■Can Someone Please Stop Killy? ■Jack edges ME out for 1st place — foreshadowing of things to come? ■Liam's first Hoop'd win comes in the highest-scoring week yet ■The Scoot Trap claims its victims ■Has Jack become the Mahomes of Hoop'd? ■Hoop'd I Did It Again ■The Art of Balance: hogmorsalad takes two straight ■Second Half-Liam strikes again ■#BeatJack ■
Actual headlines from 41 editions of one league's coverage, 2023–2025
We love fantasy. Fantasy basketball? Honestly, it sucks.
Fantasy football's greatest invention isn't the draft — it's the week. One lineup, one sweat, everybody shows up for it. Fantasy basketball never got the memo: it copied baseball's daily grind instead, stretched it across six months, and ran it in a league where stars rest on Friday nights and one bad landing in November ends four people's seasons.
You already know how that story goes. You've lived it:
In loving memory of every season-long NBA league
October
Draft night. Three hours. Everybody's locked in. Best day of the year.
November
Your first-round pick is out 6–8 weeks. There is nothing you can do about it.
December
"Load management." Your star rests the exact night you need 12 points.
January
Three teams haven't touched a lineup since the holidays. Their zombie rosters still count.
February
The group chat has quietly moved on to football playoffs.
April
Somebody technically wins. Nobody can remember caring.
So we stole the week from football and rebuilt basketball around it.
The fix
A fresh start every Tuesday
New week, new $60,000, new nine. An injury stings for one week — then you draft again. There's no dead roster to nurse until April, so there's no reason to quit in January.
The fix
Built to soften the injury economy
Your player scores his average across the games he actually plays that week — a rest night doesn't drag him down, it just shrinks the sample. The zeros still sting. Your season survives them.
The fix
Strategy without the second job
Prices shift every week, so the cap puzzle never repeats: chase the stars, hunt the value find, dodge the trap everyone else walks into. Five minutes of real decisions beats five months of maintenance.
The fix
The season still means everything
Weeks stack into season standings, rivalries run for months, and your league picks its own stretch of the calendar. Miss a week? Drop rules forgive it. Continuity without the death spiral.
And because every team is alive every single week, something becomes possible that season-long fantasy can't do: there's always a story worth telling about all of you. Which brings us to the fun part.
Every team gets the beat-writer treatment
Most fantasy apps hand you a box score and wish you luck. Hoop'd runs a desk. Your league gets a main feed that works your results like a beat: who stole the week, who got trapped, which rivalry is quietly at 12 straight weeks, and who was the only one smart enough to roster the cheap guy who went off.
Every claim comes with its number. Every manager gets named — even 12th place. And the desk keeps receipts: the trash talk from the chat, the prediction that aged badly, the curse that's now four weeks running.
✏️ The pen has been in our logo since day one. We meant it.
PRESS
Outlet
The Hoop'd Desk
Beat
Your league
Covers
All of you. Weekly.
Access: every box score
Read next season's headlines right now
These are real stories from a real league's Week 24 — numbers and all. Put your names in and see how your beta season is going to read.
Final-night drama
Your cockiest friend STEALS the week from You on the final night
You carried a 0.22-point lead into Monday and could only watch it slip away. When the last box score settled, Your cockiest friend was on top by 0.65. The lead changed hands three times. Nobody in The Group Chat is over it.
The find
Your cockiest friend was the ONLY one on DeMar DeRozan
DeRozan returned 43.2 FP and exactly one roster in The Group Chat cashed it. That's how a 0.65-point week gets won — and how Your cockiest friend earns a nickname nobody can take away.
Rivalry watch
The trash talker vs. You: 7.79 apart, 12 straight weeks inside 25
This is officially the longest-running argument in The Group Chat. One good week ends it — or restarts it. The desk is tracking it either way.
Receipts
The trash talker called the shot in the chat. The desk kept it.
Wait till tomorrow when Embiid is out. — that's a real quote a real desk held onto until it paid off. When The trash talker talks, The Group Chat's feed is listening.
…plus the morning table, the counterfactuals, and a story for every manager, every week. Not AI slop about generic teams — stories detected in your league's actual box scores.
We didn't guess that this works. We measured it.
41
editions written for one league
18
months without missing the story
75–95%
open rates, every single week
A human commissioner wrote our league's coverage for two seasons, and the group opened it at rates email isn't supposed to get. The only measurable difference from every other newsletter on earth: the stories were about the readers. Hoop'd turns that into an engine every league gets.
Everyone is included. Yes, even 12th place.
Coverage isn't a trophy for whoever's in first. The morning table names all of you — the leader sweating a 0.06 lead, the overnight mover, and the team at the bottom with the best pick of the night.
Around the league · everyone, every morning
1OhMamaWembanyama314.45 · Wemby went OFF: 74.3 last night
2hoop'd314.39 · 0.06 back with one night left
7lmcadams276.51 · ▲3 overnight
⋯ all 14 teams, no exceptions ⋯
11hogmorsalad254.28 · Jokic 62.3, wasted on 11th
14Brian Maryo226.10 · 1.82 back of 13th, and closing
"High key the best thing about winning fantasy is my name immortalized in the email."
— Nathan, season 2
"Got robbed this week of another first-place finish. Damn you Yuan and Connor!"
— Liam, season 2
The beta tips off in a few weeks
No draft night to schedule, no waiver wire to babysit — if your friends can argue about basketball, they can play this. We're starting with a small group of leagues, and one organizer is enough: create the league, pick your run of weeks, send one invite link, and the desk starts covering you from week one.
Five minutes a week to play · a season's worth of stories to read